Dusnic Digital Marketing · SEO · Google Ads · Performance Marketing
Turning digital visibility into business opportunities.
At Dusnic, I worked with clients across a wide range of industries, developing SEO strategies and Google Ads campaigns designed to increase visibility, attract the right audiences and generate leads or sales.
Editorial photography — Dusnic Digital Marketing
The Challenge
Different industries, different objectives — the same need for visibility.
At Dusnic, I worked with clients from more than 10 different sectors, each with its own audience, competitive landscape and business model. There was no single playbook that worked for everyone.
What every client shared was the same underlying problem: being found by the right people online, and turning that visibility into leads or sales.
The Approach
SEO and Google Ads aren't separate disciplines. They're two ways of answering the same question.
For every client, the strategy started with the same question: how does the right person find this business? SEO built lasting, organic visibility. Google Ads campaigns were structured around each client's actual business model — whether the goal was leads or direct sales — so paid and organic worked towards the same outcome instead of competing for attention.
What I Did
One strategic approach, adapted to more than 10 industries.
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01
SEO
Keyword research, technical SEO and on-page optimisation focused on positioning client websites in Google and attracting qualified organic traffic.
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02
Google Ads
Campaign structures built around each client's business model, aimed at generating leads or driving sales depending on the objective.
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03
Analytics & Measurement
Google Analytics and Google Search Console used to track performance, understand user behaviour and guide ongoing decisions.
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04
Content Strategy
Website content planned to support both SEO visibility and the messaging each client needed to communicate.
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05
Multi-Sector Adaptation
Translating one strategic approach into different industries, audiences and buying behaviours — never applying the same playbook twice.
The Result
Consistent digital visibility, adapted to each business.
Across more than 10 sectors, the SEO and Google Ads strategies I developed at Dusnic helped clients build stronger digital visibility and turn that visibility into leads and sales relevant to their business.
The Takeaway
Good digital marketing adapts. It doesn't repeat the same playbook everywhere.
Working across so many industries showed me that a strategy has to bend to the business — its audience, its objectives, its market — rather than the other way around.
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