Social Media · Content Strategy · Zurich

Make your brand part of the conversation.

I build social media strategies that give brands something meaningful to say — from content direction and creative concepts to channel management and performance.

Let's talk about your social media

My Approach

What I Do

From strategy to the final post.

  1. 01

    Content Strategy

    Define what your brand should communicate, who it needs to reach and why each piece of content exists.

  2. 02

    Content Calendars

    Turn strategy into a clear, intentional publishing system.

  3. 03

    Instagram & TikTok Management

    Build a consistent presence across the channels where your audience spends time.

  4. 04

    Community Management

    Turn an audience into a relationship through thoughtful, human interaction.

  5. 05

    Reels & Short-Form Content

    Create short-form content designed to capture attention without losing the brand behind it.

The Content System

Every piece of content should do something.

Attract

Reach people who don't know your brand yet.

Reels · Short-Form Video · Trends · Educational Content

Engage

Give people a reason to interact and come back.

Stories · Community · Conversations · Interactive Content

Build Trust

Show people what your brand stands for.

Brand Storytelling · Expertise · Behind the Scenes · Social Proof

Convert

Move attention towards a meaningful action.

Offers · Landing Pages · Lead Generation · Calls to Action

The strongest content doesn't just look good. It moves people somewhere.

Creative Direction

Strategy gives content direction. Creativity gives it a reason to be remembered.

I develop the visual and verbal direction behind your social presence so your content feels recognisable, coherent and unmistakably yours.

  • Visual Direction
  • Creative Concepts
  • Brand Storytelling
  • UGC Strategy
  • Copywriting

How I Work

A strategy before a content calendar.

  1. 01

    Understand

    Your brand, audience, positioning and objectives.

  2. 02

    Define

    Your content pillars, tone, visual direction and channel strategy.

  3. 03

    Create

    The concepts, copy and content that bring the strategy to life.

  4. 04

    Optimise

    Analyse performance, learn what resonates and continuously improve.

Selected Work

When a brand becomes impossible to scroll past.

Social Media · Content Strategy · Brand Communication

Interiores Valencia Santos

Making a visual brand impossible to scroll past.

View case study
Maqasa Real Estate brand identity and campaign work

Brand Strategy · Social Media · SEO · Paid Media

Maqasa Real Estate

From an unknown local agency to a recognised real estate brand.

View the Maqasa case study

Ready to give your brand something to say?

Let's build a social presence that feels like your brand — and works towards your business goals.

Let's talk about your social media
Let's talk