Marketing 360 · Strategy & Consulting · Zurich

Your whole marketing strategy. Working as one.

I look at your business as a whole, build a strategic marketing plan and connect the right channels, actions and content around a conversion funnel designed to achieve measurable results.

Let's talk about your marketing

The Way I Think

Marketing isn't a collection of channels.

SEO, social media, paid advertising, content and branding shouldn't work independently. I bring them together under one strategic direction — so every action has a purpose, every channel supports the next step and your marketing works towards the same business objectives.

Marketing 360 illustrated as glass vessels for social media, content, SEO, ads, email, influencers and data flowing into one bowl

Marketing 360

One strategic vision for your entire marketing.

Instead of treating marketing as separate activities, I connect the different parts of your marketing system around the same objectives.

Strategy

  • Marketing strategy
  • Positioning
  • Objectives
  • Audience
  • Customer journey

Visibility

Conversion

  • Landing Pages
  • Campaigns
  • CRO
  • Funnels

Measurement

  • Analytics
  • KPIs
  • Tracking
  • Performance

The Funnel

Every action has a place in the funnel.

Instead of asking “What should we post?” or “Should we run ads?”, I start with a bigger question: what does your business need people to do next?

  1. 01

    Attract

    Get your brand in front of the right people.

    SEO · Social Media · Content · Paid Media

  2. 02

    Engage

    Give them a reason to stay, explore and trust.

    Content · Website · Brand Communication · Email

  3. 03

    Convert

    Turn interest into action.

    Landing Pages · Paid Campaigns · CRO · Funnels

  4. 04

    Retain

    Turn customers into long-term value.

    CRM · Remarketing · Content · Customer Experience

Marketing funnel illustrated as social media, SEO, email, ads, web and CRM flowing into a single bowl

Every channel has a role. Every role has an objective.

Selected Work

Selected work

Marina Huerta working on digital marketing strategy at Dusnic

SEO · Google Ads · Digital Strategy · Performance Marketing

Dusnic Digital Marketing

From visibility to measurable growth.

View the Dusnic case study
Maqasa Real Estate brand identity

Brand Strategy · Social Media · SEO · Paid Media

Maqasa Real Estate

From an unknown local agency to a recognised real estate brand.

View the Maqasa case study

Let's talk about your strategy.

Let's look at where your marketing is today, where you want to go and what needs to happen in between.

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